Often hailed as one of the world's true "superfruits" owing to its 2,000 year history as a functional food, popular throughout Asia and the northwest regions of China, the legendary Goji berry enjoys a reputation as a potent natural antioxidant as well as a rich source of fiber, protein, and other nutrients capable of bestowing extraordinary health benefits; including anti-aging, anti-radiation, anti-cancer, antioxidation, and immune system enhancement.
To learn more about Goji berry benefits, read on:
A True Super Berry
The Goji berry, sometimes referred to as "wolfberry" or by its scientific name, Lyceum barbarum, is a 1 to 2 centimeters-long red-orange berry with a tangy-sweet flavor. Traditionally harvested in the autumn, the Goji is normally sun-dried before use.
As a nutritional supplement, just how "super" is the Goji berry?
In a randomized, double-blind, placebo-controlled clinical study, participants were asked to consume 120 mL (4 ounces) of Goji berry juice daily for 14 days then describe any physical or mental changes they subjectively experienced during the trial. After two weeks, those consuming Goji berry daily reported an increase in energy levels, better athletic performance, improved quality of sleep, greater ability to focus, greater sense of calm, overall well-being, a significant reduction in overall stress, and better digestion: More than enough subjective benefits to warrant Goji's superfruit status!
Goji Berry Benefit #1: Rich with Nutrients & Essential Protein
Goji is brimming with nutrients. Believe it or not, the tiny berry contains 3 grams of protein per one-ounce serving and supplies 17 of 20 amino acids - including all 9 essential amino acids. Goji supports digestion and is packed with 13% dietary fiber3 which helps mitigate feelings of hunger and assists weight loss.
Providing 26.822 IU of Vitamin A and 48.4 mg of vitamin C per 100 grams, the super fruit is also high in minerals such as copper, selenium, iron, potassium, zinc, as well as vitamin B2 and thiamine; a vitamin necessary for the growth, development, and function of cells.
Goji Berry Benefit #2: Free Radical Fighter and Cell Protector
The development of degenerative diseases such as cancer, cardiovascular disease, Parkinson's and Alzheimer's – and even the aging process itself – is often attributed to the presence of harmful, unstable molecules in the body called free radicals. With an ORAC score (Oxygen Radical Absorbance Capacity) of nearly 3,300, Goji berry is ranked high on the list of fruits and vegetables that can mitigate free radical activity, oxidative stress and prevent free radicals from damaging DNA and other cellular components leading to the development of degenerative disease.
Goji Berry Benefit #3: Anti-Cancer
Researchers have reported the Goji berry's anti-cancer properties in test tube studies and animal studies. In one of many such studies, Goji berry extract applied to human and rat liver cancer cells stopped the cancer cells from proliferating and triggered apoptosis.
A recent study demonstrating the Goji berry's anti-cancer effect on human breast cancer and lack of toxicity to healthy skin cells concluded with the researcher's statement acknowledging the preventive potential of Goji in the treatment of breast cancer.
Goji Berry Benefit #4: Natural Blood Sugar Control
Research is showing the Goji berry could be an excellent alternative to currently available diabetic drugs – one that produces no adverse side effects.
The efficacy of Goji berries for patients with type II diabetes was shown in a 2015 study (Cai et al). In this 3-month study, Goji berry supplements were administered twice daily in 300 mg capsules to diabetic type II patients. According to the study's authors, improvements in after-meal serum glucose levels and increases of HDL were observed. The results were more successful in patients who did not use anti-hypoglycemic drugs.
The study showed that Goji berry has the potential to be effective in the treatment and control of Type II diabetes and to become a natural alternative to currently prescribed pharmaceutical medications, as Goji berry is natural, virtually 100% effective, and produces no adverse side effects.
Goji Berry Benefit #5: Vision Health
Many researchers believe that zeaxanthin and lutein, two phytochemicals naturally occurring in the Goji berry, are potent protectors against macular degeneration and may retard aging of the lens and prevent the formation of cataracts.
So, vision health is another benefit of the Goji berry.
Bioactive Multi's "Cell Protection Blend" with Goji berry and other superfruits makes fighting free radicals easy
For those seeking nutritional protection against premature aging and other damage caused by the action of free-radicals within the body, check out Healthycell's pill-free Bioactive Multi. Much more than a multi-vitamin & mineral supplement, Bioactive Multi is a high-tech MICROGEL™ delivery system using a prebiotic gel to ensure maximum absorption of a wide spectrum of free radical-fighting phytonutrients, all part of Bioactive Multi's "Cell Protection Blend" of botanical antioxidants and polyphenols extracted from superfruits like goji berry, blueberry, mangosteen, and more.
 Zheng Feei Ma, et al. "Goji Berries as a Potential Natural Antioxidant Medicine: An Insight into Their Molecular Mechanisms of Action" Oxid Med Cell Longev. 2019; 2019: 2437397 https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6343173/
 Harunobu Amagase, Dwight M. Nance, "A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi" Journal of Alternative and Complimentary Medicine, Vol. 14, No. 4, 15 May 2008
 United States Department of Agriculture National Nutrient Database for Standard Reference 1 Release, April, 2018 https://ndb.nal.usda.gov/ndb/foods/show/2221
 Oxygen Radical Absorbance Capacity (ORAC) of Selected Foods, Release 2.0 (2010) http://www.orac-info-portal.de/download/ORAC_R2.pdf
 Ma ZF, et al. "Goji Berries as a Potential Natural Antioxidant Medicine: An Insight into Their Molecular Mechanisms of Action" Oxid Med Cell Longev. 2019 Jan 9; 2019:2437397 https://www.ncbi.nlm.nih.gov/pubmed/30728882
 Chao JC, et al. "Hot water-extracted Lycium barbarum and Rehmannia glutinosa inhibit proliferation and induce apoptosis of hepatocellular carcinoma cells" World J Gastroenterol. 2006 Jul 28;12(28):4478-84. https://www.ncbi.nlm.nih.gov/pubmed/16874858
 Wawruszak, Anna et al. "Anticancer effect of ethanol Lycium barbarum (Goji berry) extract on human breast cancer T47D cell line" Journal National Product Research, Volume 30, 2016 – Issue 17 [1993-1996] https://doi.org/10.1080/14786419.2015.1101691
 C. S. Silva, et al. "Goji Berry (Lycium Barbarum) in the treatment of Diabetes Meletus: a systematic review" Food Research 1(6):221-224 · August 2017 (https://www.researchgate.net/publication/319200037_Goji_Berry_Lycium_Barbarum_in_the_treatment_of_diabetes_melitus_a_systematic_review)
 I. R. Bunghez, et al. "Obtaining of Carotenoid Extract from Lycium Chinese and Characterization Using Spectometrical Analysis" Digest Journal of Nanomaterials and Biostructures Vol. 7, No. 2, April - June 2012, p. 523 - 528 http://www.chalcogen.ro/523_Bunghez.pdf